ArtBull - Marketing agency

Remarketing and retargeting in Astana

We reach potential customers with ads after they visit your website: Google, Yandex and social media. Packages from 150,000 KZT per month, and new clients get $1600 for Google Ads.

Google Partnercertificate →

★ 5.02GIS and Google

15 yearsin business since 2011

Retargeting increases the number of leads through:

Working with a warm audience

We show ads to people who already know your company: they visited the website, called, sent a DM or watched your videos. These people respond more readily than a cold audience.

Supporting a long sales cycle

In B2B and real estate, decisions take weeks. A series of ads guides the customer from first contact to a meeting: case studies, a presentation, terms and an invitation to negotiate.

Transparent analytics

We see how many leads came specifically after a repeat touchpoint and how much they cost. We make budget decisions based on data, not gut feeling.

Our internet marketing projects

We build customer return scenarios around the buyer's journey in your niche and the channels where they spend time.

Sewing patterns

AbayaAvenue

CIS-wide ads and a website, revenue 5,890,000 KZT

EV charging stations

Quat Point

More traffic and leads, revenue 3,200,000 KZT

Kids' clothing

KidsNext

Qualified leads and sales growth, revenue 5,200,000 KZT

Car detailing

Almaty-CarDetaling

Sales and customer growth, revenue 32,300,000 KZT

Cleaning

BLESK

PPC ads and a website, revenue 22,800,000 KZT

Medical equipment

PharmaMedical

More traffic and leads from PPC ads

View all projects

Retargeting tools we use

Remarketing lists for Google Search

Separate campaigns and higher bids for past website visitors when they search on Google again.

Display remarketing

Responsive banners on websites and apps that remind people who explored your services about your company.

Dynamic product remarketing

Ads with cards of viewed products for online stores: the photo, name and price are filled in automatically.

Repeat touchpoints on YouTube

A video with a case study, an expert or a property for people who have already visited the website. Works well before an expensive purchase.

Yandex retargeting

Audiences based on Metrica goals and Yandex Audiences segments, with impressions in the Yandex Advertising Network.

Meta custom audiences

Bringing back website visitors and followers on Instagram and Facebook, plus lookalike audiences to expand reach.

🎯 Target audience

🔎 Keywords

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Google Ads

📣 Quality traffic

💡 Ads

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

Retargeting setup cost

150,000 /KZT

For one retargeting channel

250,000 /KZT

For businesses with a long sales cycle

450,000 /KZT

For reach across all platforms

We are an official Google Ads partner in Kazakhstan

Retargeting setup steps

Customer journey map

We analyze how customers make decisions in your niche: how many touchpoints are needed, what questions come up and who is involved in the choice.

Website tagging

We connect Google Tag Manager, Google Analytics, Yandex Metrica and the Meta pixel. We tag key actions to build accurate audiences.

Segmentation

We split the audience into hot, warm and existing buyers. We upload your customer database for exclusion or upselling.

Creatives and copy

For each segment we prepare its own message: a case study, a review, an answer to an objection, a reminder of terms or an invitation to a meeting.

Budget by segment

We put more money into hot audiences and less into broad ones. We set a frequency cap for each channel.

Launch and review

We publish campaigns, pass moderation and make sure audiences are filling up and ads are shown only in the selected region.

Ongoing optimization

We compare channels and segments by cost per lead, replace fatigued creatives and turn off placements that bring no results.

Repeat touchpoint report

Every month we show spend, leads and cost per customer for each retargeting channel and propose a plan for the next month.

Order retargeting and remarketing in Astana

If visitors browse your website but don't call, remarketing and retargeting in Astana will help bring them back and lead them to a request. Ads are shown only to people who already know your company, so the budget goes to a warm audience rather than random people.

In the capital this tool is especially useful in niches with a long decision process: real estate and construction, B2B services, equipment, education and private healthcare. Contractors of national companies and suppliers to government customers often spend weeks on a deal, and a series of reminders with case studies and terms keeps interest alive until negotiations. We set up retargeting in Google Ads, Yandex Direct, Instagram and Facebook and connect the channels with each other.

An example scenario: a person viewed a residential complex or service page but didn't call. A day later they see a customer review on Instagram, a week later a video of the property on YouTube, and then an ad with terms in Google Search. We build remarketing and retargeting in Astana as a sequence like this, not as one repeating banner.

How remarketing works for businesses in Astana

we install the Google tag, Yandex Metrica and the Meta pixel on the website;
we segment visitors by interest: service, prices, contacts, cart;
we prepare a dedicated message and creative for each group;
we exclude those who have already contacted you and cap frequency;
once a week we compare segments by cost per lead.

Search campaigns bring new traffic into the lists, so we often launch retargeting together with Yandex Direct in Astana or Google Ads.

Cost of remarketing and retargeting in Astana

Management packages: 150,000, 250,000 and 450,000 KZT per month, and new clients get $1600 for Google Ads. You pay the ad budget directly in the platforms, and account access stays with you. The budget size depends on website traffic: the more visitors, the broader the audiences to bring back.

Why businesses in the capital choose ArtBull

We have been working since 2011, our team has more than 15 specialists, and ArtBull is an official Google Ads partner in Kazakhstan. We work with Astana clients online or meet in person, and formalize the work with a contract with our LLP. We strengthen the return of visitors from social media with paid social advertising.

Leave a request and we will show you how many warm customers your website is losing and how to bring them back with retargeting.

Official Google Ads Partner

We work to Google standards, as confirmed by our Google Partner status. New clients get $1600 in Google ad credit.

Certificate

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.

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Our clients

Rated 5.0 on 2GIS and Google

33 reviews on Google Maps

What we fix in the contract

Scope and deadlines

Every stage and deadline is set in advance, so you know what you get and when.

Price

The price is fixed in the contract, with no hidden extras. Payment by invoice.

Your accounts and access

Ad accounts, analytics and other accounts are registered to your company.

Ad budget

You pay the budget directly to Google, Yandex or Meta and see every expense in the account.

Monthly report

Leads and their cost, what was done and the plan for next month.

Documents

Contract with ArtBull LLP and closing documents.

We don't promise "top 1 in a week". We commit to the work and metrics we actually control.

Questions and answers

Does retargeting work for B2B companies in Astana?

Yes, B2B decisions take a long time, and repeat touchpoints keep interest alive until negotiations. We show case studies, terms and a meeting invitation to people who have already explored your website.

Which platforms do you set up remarketing on?

Google Ads (search, Display Network, YouTube), Yandex Direct, and Instagram and Facebook via the Meta pixel. We choose the set of channels based on your niche and budget.

How much does retargeting management cost?

Management plans are 150,000, 250,000 and 450,000 KZT per month. The impression budget is paid directly to the ad platforms. New clients get $1600 in Google ad credit from us.

What do you need from us to launch?

Access to the website or Google Tag Manager to install tracking tags, plus information about your product and customers. If you have a customer database, it can be uploaded for exclusions or upselling.

How do you work with clients from the capital?

We talk online or meet in person, and everything is formalized under a contract with our LLP. Every month we send a report with spend, leads and cost per customer for each channel.