Remarketing and retargeting in Ust-Kamenogorsk catch up with visitors who studied your website and closed it without leaving contact details. A purchase on the first visit is rare: a person compares prices in other tabs, waits for the boss to approve or for an advance payment. We show them your brand again when they come back to make a choice.
Where repeat impressions pay off
Ust-Kamenogorsk is home to non-ferrous metal plants, hydroelectric power stations and machine-building factories, along with their suppliers and service companies. Buying equipment, cable or machinery has to be approved by a procurement manager, a finance specialist and the director, so it takes more than one week from visit to payment. People take just as long to choose apartments from developers, cars at dealerships, medical center services and vacations on Lake Bukhtarma and in the Altai. Throughout that time, remarketing in Ust-Kamenogorsk keeps you in view.
Where we start
- we map the buyer journey and count how many touchpoints it usually takes before they decide;
- we install the Metrica counter, Google tags and the Meta pixel;
- we split traffic into segments: read about a service, opened the price list, looked for the address and phone number, left an item in the cart;
- we write a separate message and design a banner for each group;
- we exclude those who have already submitted a request.
Here is how it looks. A procurement manager opened the price list and left. The next day on Instagram he sees a review from a satisfied client, a couple of days later on YouTube a video about equipment installation, and when he searches for the product again, he gets an ad with delivery times. This is exactly how we build remarketing in Ust-Kamenogorsk: as a chain of different messages. A banner that repeats the same thing for weeks gets annoying within a few days.
Languages and contact frequency
We produce ads for clients in Ust-Kamenogorsk and across East Kazakhstan Region in two languages. We cap the number of impressions per person, change the texts on a schedule and remove current clients from the lists. That way remarketing in Ust-Kamenogorsk looks like a timely reminder, not pushiness.
We put leads that came after a return visit into a separate analytics report. You can see which channel brings clients back at lower cost, and the money flows to where the investment pays off faster.
How much remarketing in Ust-Kamenogorsk costs
Management is 150,000, 250,000 or 450,000 ₸ per month. New clients get a $1600 bonus on Google campaigns. You pay the advertising budget to the platforms directly. Lists grow only with a steady inflow of new people to the website, so we most often launch retargeting alongside Yandex Direct.
Why it is convenient to work with us
ArtBull has been on the market since 2011, with 15+ specialists on staff, and the agency is an official Google Ads partner in Kazakhstan. We manage companies in Ust-Kamenogorsk remotely, while the team is based in Almaty. We write our commitments into a contract with an LLP, and set up the ad accounts under your legal entity. We expand social media reach through targeted advertising. Write to us and we will calculate what share of your traffic leaves without a call or a request.