What are the Yandex Direct plans for a business in Aktobe?

Management costs 150,000, 250,000 or 450,000 ₸ per month. The click budget is deposited into Yandex separately.

Can Direct be set up without visiting you?

Of course: the brief, approvals and reports happen online, and we stay in touch in WhatsApp and Telegram. We sign the contract with an LLP.

What is included in the starter plan?

Access to the account at any time, search campaigns, negative keywords, sitelinks and callouts, plus a month of management with optimization.

What advertising suits an online store?

Product campaigns with a photo and price in search and YAN. They are included in "Premium" along with UPC, display and video advertising.

Why does the cost per lead jump at first?

An automatic strategy needs time to learn, and after that the cost per lead evens out. In parallel, we clean out expensive phrases and placements every week.

ArtBull - Marketing agency

Yandex Direct in Aktobe

Setup and management of Yandex advertising for companies in Aktobe: search ads, the Yandex Advertising Network (YAN), retargeting and product campaigns. Management from 150,000 ₸ per month under a contract with an LLP.

Why Direct brings inquiries to Aktobe companies:

Ready-made demand in the city

A considerable share of residents use Yandex as their search engine rather than Google. Direct catches these people at the moment of the query, before they call a competitor.

Impressions only in Aktobe

We limit ads to Aktobe residents and those searching for a service with the city name. We also set the display schedule and device adjustments so the money doesn't leak to other regions.

Tracking the cost per lead

We connect Metrica and track form submissions, calls and WhatsApp clicks. Every week we remove costly phrases and YAN placements and tell you what each lead cost.

Portfolio of advertising projects

Paid search in Yandex and Google for services, retail, the B2B segment and online stores in Kazakhstan.

Sewing patterns

AbayaAvenue

CIS-wide ads and a website, revenue 5,890,000 KZT

EV charging stations

Quat Point

More traffic and leads, revenue 3,200,000 KZT

Kids' clothing

KidsNext

Qualified leads and sales growth, revenue 5,200,000 KZT

Car detailing

Almaty-CarDetaling

Sales and customer growth, revenue 32,300,000 KZT

Cleaning

BLESK

PPC ads and a website, revenue 22,800,000 KZT

Medical equipment

PharmaMedical

More traffic and leads from PPC ads

View all projects

Direct campaign types for businesses in Aktobe

Search ads

People who need it now Text ads in Yandex results for phrases with and without the city name, with price, address and sitelinks. The warmest flow.

Yandex Advertising Network

Banners on websites and in apps People in Aktobe who have already shown interest in the topic see images with your offer. Clicks are cheap, reach is large.

UPC

Yandex automation Once there is enough statistics, we move advertising to a Unified Performance Campaign (UPC): the system picks placements and bids on its own, guided by your goal.

Retargeting of site visitors

A second chance at a lead We remind people who have already visited your website but left without a call or request about your offer.

Shopping campaigns

For online stores in Aktobe Product cards with an image and price appear in search results and in YAN, with information pulled from the feed.

Display and video

Brand visibility in the city Image and video ads for when you need to announce a new company or product loudly on the Aktobe market.

🎯 Target audience

🔎 Keywords

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Yandex Direct

📣 Quality traffic

💡 Ads

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

Cost of Yandex Direct management in Aktobe

150,000 /KZT

For businesses just starting out

250,000 /KZT

For growing companies

450,000 /KZT

To lead your niche

Official Google Ads partner status in Kazakhstan

Stages of setting up Direct for a business in Aktobe

Online brief

On a video call we discuss the product or service, average ticket, districts your customers come from, and what you have already tried in advertising.

Metrica and goals

We install Metrica and set up goals for forms, calls and WhatsApp, so we can calculate the cost of every customer.

Keywords for Aktobe

We select phrases in Wordstat for Aktobe and compile a list of negative keywords in parallel.

Ad copy

We write ad copy with prices and selling points, and add sitelinks, callouts and the address.

Budget and strategy

We set a daily spending limit matching the lead plan and choose a bidding strategy.

Campaign launch

We build campaigns with geotargeting on Aktobe, submit them for moderation and monitor the start.

Refinement

We cut phrases and placements that bring nothing, and adjust bids and ads.

Monthly results

Every month we report on spend, the number and cost of leads, and propose a plan for the next period.

Order Yandex Direct setup in Aktobe

Yandex Direct in Aktobe shows ads to people at the moment they type the name of a product or service into search. Many residents open Yandex as often as Google, and if you advertise in only one system, some buyers will simply never see your ad. ArtBull runs campaigns under a contract with an LLP, and all discussions with clients in Aktobe happen online. We start Yandex Direct setup in Aktobe with an estimate of the budget and the expected number of inquiries.

Campaign preparation

What Yandex Direct in Aktobe rests on is the right keyword list and geography. We limit impressions to the city and immediately cut junk queries such as job searches, free options or training with negative keywords. In the ad copy we state the price, timeline, district and a convenient way to get in touch. For stores we add product ads, and for brands that need awareness, YAN and video.

Formats we use in Aktobe

search ads for phrases with and without the city name;
image banners in the Yandex Advertising Network;
repeat impressions for those who have already visited the website;
product ads from the catalog feed;
display campaigns for brand awareness.

Aktobe is a major hub of western Kazakhstan with industrial enterprises, trade and services. For suppliers and contractors, Yandex Direct in Aktobe brings queries from procurement staff, and for stores and services, inquiries from private buyers.

Budget control

Once a week we review the phrases people clicked on, expand the negative keyword list and remove YAN placements where a lead turns out expensive. Yandex Direct in Aktobe should not pay for random clicks. We set adjustments by hours and devices based on Metrica data: where there are no inquiries, we lower bids.

Management cost

The specialist's work costs from 150,000 ₸ per month, with management levels of 150,000, 250,000 and 450,000 ₸. The money for clicks is deposited into Yandex separately. While the automatic strategy is learning, the cost per lead fluctuates, and after learning it evens out.

Why clients choose ArtBull

The account is in your company's name, and statistics are available any day. One team runs Yandex and Google, so we compare the cost of a lead in both systems and move money where it is cheaper. We judge results by leads, not clicks. The agency has been on the market since 2011, with more than 15 specialists on staff.

Paired with Google, Direct works better; read more about paid search advertising in Aktobe. If your website isn't ready to receive traffic, we will build a landing page as part of website development, and SEO services will add organic traffic. Want to launch Yandex Direct in Aktobe? Write to us, and we will estimate the budget and number of leads for free.

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.