117/6 Abay Ave, Almaty
We set up tracking in which every call, request and sale is linked to its source. GA4, Yandex Metrica, Tag Manager, call tracking and CRM work together, and the manager sees one clear report.
We connect advertising costs with leads and sales. You see not the cost of a click but what an inquiry and a deal from each channel cost.
The data is stored in an independent system, so reports from an agency or marketer are easy to cross-check. The numbers in the ad account and the CRM no longer diverge.
In B2B sales, the path from the first visit to a contract takes weeks. Linking the website and the CRM preserves the customer's source even if the deal closes a month later.
Websites and online stores we have built and continue to develop for our clients.


Multi-page website with a cost calculator quiz
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Multi-page website for a broiler meat producer
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Multi-page website for a construction design firm
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Cleaning company website and Google Ads campaigns
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Online store for manhole covers, storm drains and precast concrete
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Online store for a metal container manufacturer
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Car battery online store with a battery finder
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Dietary supplement store with an easy-to-use catalog
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Sewing pattern store with online checkout
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CIS-wide ads and a website, revenue 5,890,000 KZT

More traffic and leads, revenue 3,200,000 KZT

Qualified leads and sales growth, revenue 5,200,000 KZT

Sales and customer growth, revenue 32,300,000 KZT

PPC ads and a website, revenue 22,800,000 KZT

More traffic and leads from PPC ads

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion
We work out how customers contact the company, where leads are stored and which metrics the manager needs.
We check the installed codes and look for data loss, duplicates and broken goals.
We install GA4, Metrica and Tag Manager, with events for forms, calls, chats and payments.
We combine call tracking, CRM and ad account spend into one system.
We build a report with the key metrics and teach the team to work with it.

Correct counters and goals for each type of inquiry

Advertising, calls, CRM and revenue in a single report

Several branches, long deals in the sales department or multiple brands at once? Describe how your business is structured, and we will build analytics around it.
Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.
First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.
We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.
Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.
A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.
⚡ Speed
🎨 Design
🛠 Support
🚀 Promotion
🎯 Results
📱 SMM
🔒 Reliability
💡 Creativity
🤖 Automation
🔍 SEO
💻 Development
📊 Conversion
📈 Growth
🤝 Partnership
Web analytics setup in Aktobe gives the manager numbers on which to confidently cut or grow the ad budget. The city in the west of the country combines manufacturing, distribution and retail chains, and in almost every one of these sectors a customer compares several offers before buying.
If you recognized at least two of these, web analytics in Aktobe will pay off in the very first month.
The work is divided into short stages. On the first call we draw the funnel: acquisition channels, entry points, and the moment a lead becomes a deal. Then we study the current setup and record the losses. Next we assemble a Google Tag Manager container, with GA4 and Yandex Metrica inside it, and define events for each way of contacting you. As the third step we connect number substitution, CRM synchronization and ad cost import. The project ends with a dashboard that the director opens once a week without a marketer's help. Thanks to this order, web analytics in Aktobe is launched without any downtime for the website or advertising.
For an online store, orders, revenue and average order value by channel matter, so we enable the e-commerce module. For a company selling to businesses across Aktobe Region, it is more important to understand which ad led to a large contract several weeks later. Web analytics in Aktobe solves both tasks, and offline conversions in Google Ads and goals for Yandex Direct help advertising learn from real sales. That is why it is best to launch the system together with PPC advertising in Aktobe.
The ArtBull marketing agency was founded in 2011, has completed more than 200 projects and has 15+ specialists in advertising, websites and analytics. The head office is in Almaty, at 117/6 Abay Ave. We set up web analytics in Aktobe without a visit: we discuss the task on a video call and hand over instructions for the reports.
The cost is calculated individually, based on the number of platforms and integrations. Call or message us in WhatsApp at +7 702 449 70 79, tell us about your website and CRM, and we will send you an estimate.
Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.