ArtBull - Marketing agency

Yandex Direct in Aktau

We set up and run Yandex Direct with impressions in Aktau: search, the Yandex Advertising Network, retargeting and product campaigns. Management from 150,000 ₸ per month, with an official contract with an LLP.

Yandex Direct for Aktau businesses that brings inquiries thanks to:

Ready-made demand in the city

Some Aktau residents search for products and services on Yandex, not only on Google. We show ads to these people at the moment of search, before they go to your competitors.

Impressions only in Aktau

We limit ads to the city and to people who add "Aktau" to their query. We set the display schedule and device adjustments so the budget isn't spent on other regions.

Control over the cost per inquiry

We set up Yandex Metrica and goals for forms, calls and WhatsApp. Once a week we switch off expensive queries and Advertising Network placements and show what a lead costs.

Projects where we ran ads

Yandex Direct and Google Ads campaigns for businesses in Kazakhstan: services, retail, B2B and online stores.

Sewing patterns

AbayaAvenue

CIS-wide ads and a website, revenue 5,890,000 KZT

EV charging stations

Quat Point

More traffic and leads, revenue 3,200,000 KZT

Kids' clothing

KidsNext

Qualified leads and sales growth, revenue 5,200,000 KZT

Car detailing

Almaty-CarDetaling

Sales and customer growth, revenue 32,300,000 KZT

Cleaning

BLESK

PPC ads and a website, revenue 22,800,000 KZT

Medical equipment

PharmaMedical

More traffic and leads from PPC ads

View all projects

Which Yandex Direct campaigns we run in Aktau

Search ads

Customers searching right now Ads for queries with and without the city name, with prices, an address and sitelinks. The hottest traffic.

Yandex Advertising Network

Banners on websites and in apps We show display ads to Aktau residents who have already been interested in your topic. Cheap clicks and wide reach.

Unified performance campaign

Yandex algorithms at work We switch to a Unified Performance Campaign once statistics are collected: the system itself picks placements and bids for the goal.

Retargeting

Bringing visitors back We remind people who visited the site but didn't submit a request about your offer.

Product campaign

For online stores in Aktau We show products with a photo and price in search and the Advertising Network, taking data from the catalog feed.

Display and video ads

Brand awareness in the city Banners and videos for when you need to announce a new company or product in Aktau.

🎯 Target audience

🔎 Keywords

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Yandex Direct

📣 Quality traffic

💡 Ads

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

Yandex Direct pricing in Aktau

150,000 /KZT

For businesses just starting out

250,000 /KZT

For medium-sized businesses

450,000 /KZT

To lead your niche

We are an official Google Ads partner in Kazakhstan

How we launch Yandex Direct for a company in Aktau

Online brief

We hold a call and discuss the product, average check, city districts and past advertising experience.

Metrica and goals

We install the counter and goals for requests, calls and WhatsApp so you can see the cost per customer.

City-based keywords

We collect queries in Wordstat tied to Aktau and cut out junk right away with negative keywords.

Ad copy

We write ads with prices and benefits, and add sitelinks, callouts and an address.

Strategy and budget

We calculate a daily budget for the required number of leads and choose a bidding strategy.

Start

We create campaigns with impressions in Aktau, pass moderation and watch the first days.

Optimization

We remove weak queries and placements and adjust bids and texts.

Report

Every month we show spend, leads and their cost, and propose a plan for the next month.

Order Yandex Direct setup in Aktau

Yandex Direct in Aktau shows your ad to a customer at the moment they are looking for where to buy, order or book. The city on the Caspian shore lives on the port, oil and gas, logistics and tourism, which means demand here splits into steady and seasonal. ArtBull has been doing PPC advertising since 2011, works with companies in the Mangystau Region online and formalizes cooperation with a contract.

A small market requires precision

There are fewer queries in Aktau than in big cities, so broad wording burns the budget. We bet on exact phrases with purchase intent and send general queries and mentions of other cities to negative keywords. Before the start we review the landing page: without a price and a phone number on the first screen, ads lose leads. Buyers from Zhanaozen and other settlements of the region are added to the geo targeting as a separate campaign. That way Yandex Direct in Aktau spends money on people who can become customers.

The coastal season

For hotels, resorts and rentals we plan the budget by month: before summer we increase impressions, in the off-season we keep the highest-converting phrases. Logistics and service companies need a steady flow all year round. For such companies, Yandex Direct in Aktau runs in search and the Advertising Network continuously, and the budget changes along with demand.

Mistakes we avoid

launching without Metrica and goals for calls and forms;
one campaign for all services;
Advertising Network impressions on placements with no conversions;
ads without a price or a way to contact you;
an empty negative keyword list at the start.

Why choose ArtBull

We create the ad account for your legal entity, and you see the reports and statistics yourself. The agency has worked since 2011 and has more than 15 specialists on the team. When we manage Google in parallel, we compare the cost per lead and strengthen the system that brings leads cheaper: read more about Google advertising in Aktau. We'll build the landing page as part of the landing page development service.

How much it costs

Yandex Direct management in Aktau starts from 150,000 ₸ per month, with plans of 150,000, 250,000 and 450,000 ₸. Clicks are paid separately from your balance in Yandex. Training the automatic strategy takes several weeks, after which the cost per inquiry stabilizes. To get a forecast of how many leads Yandex Direct in Aktau will bring, write to us.

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.