117/6 Abay Ave, Almaty
We build a tracking system where every call, lead and deal is tied to its source. GA4, Yandex Metrica, Tag Manager, call tracking and CRM work together, and the manager gets one clear report.
We connect ad spend with leads and sales. Instead of the cost of a click, you see how much an inquiry and a deal cost in each channel.
When data is stored in an independent system, the reports of an agency or marketer are easy to cross-check. The numbers in the ad account and the CRM no longer diverge.
In B2B, the path from the first visit to signing a contract takes weeks. Linking the website with the CRM shows the customer's source even when the deal closes a month later.
Websites and online stores that we built and keep developing for clients.


Multi-page website with a cost calculator quiz
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Multi-page website for a broiler meat producer
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Multi-page website for a construction design firm
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Cleaning company website and Google Ads campaigns
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Online store for manhole covers, storm drains and precast concrete
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Online store for a metal container manufacturer
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Car battery online store with a battery finder
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Dietary supplement store with an easy-to-use catalog
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Sewing pattern store with online checkout
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CIS-wide ads and a website, revenue 5,890,000 KZT

More traffic and leads, revenue 3,200,000 KZT

Qualified leads and sales growth, revenue 5,200,000 KZT

Sales and customer growth, revenue 32,300,000 KZT

PPC ads and a website, revenue 22,800,000 KZT

More traffic and leads from PPC ads

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion
We figure out how customers get in touch, where requests are stored and which metrics the manager needs.
We check what is already installed on the site and look for data losses, duplicates and broken goals.
We connect GA4, Metrica and Tag Manager, plus events for forms, calls, chats and payments.
We combine call tracking, CRM and ad account spend into one system.
We build a report with the key metrics and teach the team to use it.

Working counters and goals for every type of inquiry

Ads, calls, CRM and revenue in one report

Do you have branches, a sales team with long deals or several brands? Describe how your business is structured, and we'll design the analytics for it.
Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.
First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.
We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.
Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.
A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.
⚡ Speed
🎨 Design
🛠 Support
🚀 Promotion
🎯 Results
📱 SMM
🔒 Reliability
💡 Creativity
🤖 Automation
🔍 SEO
💻 Development
📊 Conversion
📈 Growth
🤝 Partnership
Web analytics setup in Aktau shows a business owner on the Caspian which ad sources bring buyers in summer and which in winter. Port freight forwarders, oil and gas contractors, hotels and travel agencies in the Mangystau Region face uneven demand, and without accurate tracking money goes into channels that don't pay off.
At the height of the beach season the phone rings nonstop, and every channel looks profitable. From autumn there are fewer inquiries, and it's tempting to switch off ads entirely. It's better to rely on numbers: what a hotel booking or a signed contract cost, where the buyer came from, how many calls were missed. A web analytics system records these metrics by itself and keeps the history for planning next year.
The first step is to find out how people reach you: the website, a call, Instagram, WhatsApp, booking platforms. Next we audit the installed tags and fix errors. We deploy Google Tag Manager, connect GA4 and Yandex Metrica through it, and set up events for each contact method. Then we add dynamic phone numbers, CRM integration and import of spend from ad accounts. The final stage is a dashboard demonstration for your staff, after which reports update without manual exports.
Conversions from Metrica are passed to Direct, deals from the CRM are uploaded to Google Ads as offline conversions, and automatic strategies learn from real sales instead of empty clicks. If you plan PPC advertising in Aktau, it makes sense to prepare the tracking system before launching campaigns.
The ArtBull agency has been launching advertising projects since 2011: over that time, more than 200 works and a team of 15+ specialists. We set up conversion tracking to the same standards as for our own campaigns, where every tenge spent has to be justified. No presence in Aktau is needed for this: we connect web analytics in Aktau remotely and sign the contract with ArtBull LLP.
We calculate the cost individually: it depends on the number of sites, ad platforms and integrations. A hotel or travel agency is often fine starting with inquiry tracking, and we connect the CRM integration as the second stage. Write on WhatsApp +7 702 449 70 79, and we'll discuss your task.
Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.