117/6 Abay Ave, Almaty
We build a tracking system where every call, lead and deal is tied to its source. GA4, Yandex Metrica, Tag Manager, call tracking and CRM work together, and the manager gets one clear report.
We match ad spend with leads and deals. Instead of cost per click, you see what an inquiry and a sale cost for each channel.
When data is collected in an independent system, agency and marketer reports are easy to verify. The numbers in the ad account and the CRM stop contradicting each other.
In B2B, weeks pass from the first visit to the contract. Connecting the website and the CRM shows which source brought the customer, even if the deal closed a month later.
Websites and online stores we have built and continue to develop for our clients.


Multi-page website with a cost calculator quiz
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Multi-page website for a broiler meat producer
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Multi-page website for a construction design firm
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Cleaning company website and Google Ads campaigns
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Online store for manhole covers, storm drains and precast concrete
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Online store for a metal container manufacturer
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Car battery online store with a battery finder
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Dietary supplement store with an easy-to-use catalog
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Sewing pattern store with online checkout
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CIS-wide ads and a website, revenue 5,890,000 KZT

More traffic and leads, revenue 3,200,000 KZT

Qualified leads and sales growth, revenue 5,200,000 KZT

Sales and customer growth, revenue 32,300,000 KZT

PPC ads and a website, revenue 22,800,000 KZT

More traffic and leads from PPC ads

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion
We find out how customers contact the company, where leads are recorded and which numbers management needs.
We check what's already installed on the website and find data loss, duplicates and broken goals.
We set up GA4, Metrica and Tag Manager, plus events for forms, calls, chats and payments.
We connect call tracking, the CRM and ad account spend into a single system.
We build a dashboard with key metrics and show you how to use it.

Correct tracking codes and goals for all types of inquiries

Ads, calls, CRM and revenue connected in one report

Branches, a sales team with long deals or several brands? Tell us about your business structure, and we'll design analytics to fit it.
Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.
First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.
We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.
Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.
A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.
⚡ Speed
🎨 Design
🛠 Support
🚀 Promotion
🎯 Results
📱 SMM
🔒 Reliability
💡 Creativity
🤖 Automation
🔍 SEO
💻 Development
📊 Conversion
📈 Growth
🤝 Partnership
Web analytics setup in Astana helps managers answer the key marketing question: which investments bring customers and which don't. For companies in the capital this is especially relevant in B2B, real estate development, education and business services, where a deal takes weeks and the customer visits the website several times, calls and writes in a messenger along the way.
We don't start by installing codes but by reviewing how your sales work. Which inquiries count as a lead, where managers record them, which reports the owner needs. After that we check the current tracking codes: websites often have two Metrica codes, goals that don't fire on mobile, and calls that aren't tracked at all.
Then we build the system. We install Google Analytics 4 and Yandex Metrica via Google Tag Manager and set up events for forms, calls, chats and payments. We connect call tracking, link the website to the CRM and pull in spend from ad accounts. The result is end-to-end analytics: the path from an ad to a signed contract is visible in one report. If you sell online, we connect the e-commerce module, and GA4 shows data on orders, average order value and revenue by channel.
Why do companies in the capital choose ArtBull for analytics? Since 2011 the agency has been running ads and promoting websites, so we set up analytics in a way that makes it convenient to manage your budget. We formalize the work with a contract through our LLP, and our team has 15+ specialists.
Accurate conversion data isn't just for reports. Automated bidding strategies in Google Ads and Yandex Direct learn from goals, so once analytics is set up, ads start optimizing for real leads. If you're planning a launch, it's worth setting up analytics before starting PPC advertising in Astana.
We calculate the cost of web analytics setup in Astana for your task: it depends on the number of websites, traffic sources and integrations. Message us on WhatsApp and describe how you track leads now.
Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.