Full-cycle digital agency since 2011
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117/6 Abay Ave, Almaty

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ArtBull - маркетинговое агентство в Алматы
ArtBull - Marketing agency

Web analytics in Astana

We build a tracking system where every call, lead and deal is tied to its source. GA4, Yandex Metrica, Tag Manager, call tracking and CRM work together, and the manager gets one clear report.

Анатолий Марченко, основатель ArtBull

What end-to-end analytics gives businesses in Astana:

The real cost of a customer

We match ad spend with leads and deals. Instead of cost per click, you see what an inquiry and a sale cost for each channel.

Глубокой аналитики и стратегии - ArtBull

Contractor oversight

When data is collected in an independent system, agency and marketer reports are easy to verify. The numbers in the ad account and the CRM stop contradicting each other.

Продуманного дизайна и структуры - ArtBull

Long sales cycles tracked

In B2B, weeks pass from the first visit to the contract. Connecting the website and the CRM shows which source brought the customer, even if the deal closed a month later.

Конверсии и постоянной оптимизации - ArtBull

ArtBull projects

Websites and online stores we have built and continue to develop for our clients.

LS Concept
LS Concept - mobile version
Construction
LS Concept

Multi-page website with a cost calculator quiz

Read the case study →View website →
Fin&Tax consulting
Fin&Tax consulting - mobile version
Finance
Fin&Tax consulting

Website from scratch and SEO for an accounting firm

Read the case study →
Gilanians
Gilanians - mobile version
Lawyers · Los Angeles
Gilanians

Website for a real estate attorney

Read the case study →View website →
ALEL AGRO
ALEL AGRO - mobile version
Agribusiness
ALEL AGRO

Multi-page website for a broiler meat producer

Read the case study →View website →
ADC Group
ADC Group - mobile version
Engineering design
ADC Group

Multi-page website for a construction design firm

Read the case study →View website →
Clean Lady
Clean Lady - mobile version
Cleaning
Clean Lady

Cleaning company website and Google Ads campaigns

Read the case study →View website →

Analytics setup stages in Astana

Sales funnel analysis

We find out how customers contact the company, where leads are recorded and which numbers management needs.

Tracking code audit

We check what's already installed on the website and find data loss, duplicates and broken goals.

Data collection

We set up GA4, Metrica and Tag Manager, plus events for forms, calls, chats and payments.

End-to-end integration

We connect call tracking, the CRM and ad account spend into a single system.

Report for management

We build a dashboard with key metrics and show you how to use it.

Web analytics prices in Astana

Тарифы: Разработка сайтов в Алматы - ArtBull

Lead tracking

from 50,000 /KZT

Correct tracking codes and goals for all types of inquiries

Тарифы: Разработка сайтов в Алматы - ArtBull

End-to-end system

Price on request

Ads, calls, CRM and revenue connected in one report

Тарифы: Разработка сайтов в Алматы - ArtBull

Complex structure

Branches, a sales team with long deals or several brands? Tell us about your business structure, and we'll design analytics to fit it.

Why businesses grow with us instead of just getting another website

Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.

We don't build websites just for show

First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.

We don't leave marketing for later

We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.

Fewer contractors, fewer headaches

Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.

We think about customers, not traffic

A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.

⚡ Speed

🎨 Design

🛠 Support

🚀 Promotion

🎯 Results

📱 SMM

🔒 Reliability

💡 Creativity

🤖 Automation

🔍 SEO

💻 Development

📊 Conversion

📈 Growth

🤝 Partnership

Order web analytics setup in Astana

Web analytics setup in Astana helps managers answer the key marketing question: which investments bring customers and which don't. For companies in the capital this is especially relevant in B2B, real estate development, education and business services, where a deal takes weeks and the customer visits the website several times, calls and writes in a messenger along the way.

We don't start by installing codes but by reviewing how your sales work. Which inquiries count as a lead, where managers record them, which reports the owner needs. After that we check the current tracking codes: websites often have two Metrica codes, goals that don't fire on mobile, and calls that aren't tracked at all.

Then we build the system. We install Google Analytics 4 and Yandex Metrica via Google Tag Manager and set up events for forms, calls, chats and payments. We connect call tracking, link the website to the CRM and pull in spend from ad accounts. The result is end-to-end analytics: the path from an ad to a signed contract is visible in one report. If you sell online, we connect the e-commerce module, and GA4 shows data on orders, average order value and revenue by channel.

Why do companies in the capital choose ArtBull for analytics? Since 2011 the agency has been running ads and promoting websites, so we set up analytics in a way that makes it convenient to manage your budget. We formalize the work with a contract through our LLP, and our team has 15+ specialists.

What the company gets

  • verified GA4 and Yandex Metrica tracking codes;
  • events for every way of getting in touch;
  • call tracking;
  • integration of the website, CRM and ad accounts;
  • a dashboard with cost per lead and per deal by channel;
  • instructions and a report walkthrough with your team.

Analytics and advertising

Accurate conversion data isn't just for reports. Automated bidding strategies in Google Ads and Yandex Direct learn from goals, so once analytics is set up, ads start optimizing for real leads. If you're planning a launch, it's worth setting up analytics before starting PPC advertising in Astana.

We calculate the cost of web analytics setup in Astana for your task: it depends on the number of websites, traffic sources and integrations. Message us on WhatsApp and describe how you track leads now.

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.

Бесплатная консультация по маркетингу от ArtBull

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Our clients

Rated 5.0 on 2GIS and Google

Google
5
33 reviews on Google Maps
Отзыв клиента об ArtBull в Google Картах
Отзыв клиента об ArtBull в Google Картах
Отзыв клиента об ArtBull в Google Картах

Questions and answers

Why set up web analytics if ads are already running?
Ad accounts show clicks, not sales. Analytics links leads and deals to their source, so you can see which campaigns pay off and which should be turned off.
Is end-to-end analytics suitable for B2B?
Yes, it's especially useful for B2B. With a long sales cycle, linking the website and CRM shows which channel brought the client, even if the contract is signed weeks later.
Which systems do you work with?
Google Analytics 4, Yandex Metrica, Google Tag Manager, call tracking, and Google Ads and Yandex Direct ad accounts. We connect whichever CRM your company uses, as long as it supports integration.
Do we need to change the website to set up analytics?
Usually not: tags and events are added through Tag Manager. If the website has technical limitations, such as non-standard forms, we agree on the changes with you in advance.
How much does web analytics setup cost in Astana?
From 50,000 KZT. We calculate the cost for your task: it depends on the number of websites, channels and integrations. Message us in WhatsApp and we'll prepare a quote after a short review.
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+7 702 449 70 79