What budget do I need for TikTok ads in Astana?

Management starts at 150,000 KZT per month; the ad budget is paid separately into the TikTok account. Its size depends on the niche, the goal and the number of videos being tested. We will calculate the exact amount after the brief.

Do you make videos in Kazakh?

Yes, on request we prepare video versions in Kazakh and Russian. This lets us compare how different parts of the capital's audience respond and keep the better-performing version.

Does TikTok work for B2B companies in Astana?

TikTok helps B2B companies build awareness and show expertise through short videos. In such niches, leads usually come through retargeting and a combination with other channels. We make the decision after analyzing your product.

Can ads be shown only to Astana residents?

Yes, in the campaign settings we set the geography: only Astana, or the whole country if you deliver. We also narrow the audience by age, language and interests.

What if an ad fails moderation?

We check videos and landing pages against TikTok's rules in advance. If an ad is still rejected, we fix the cause and resubmit it or file an appeal. This is part of campaign management.

ArtBull - Marketing agency

TikTok advertising in Astana

We run TikTok ad campaigns for companies in the capital: short video scripts, precise reach targeting and tracking of every lead in the report.

What makes TikTok advertising in Astana effective:

Content in your audience's language

We produce videos in Russian and Kazakh, with subtitles and clear delivery. We match the tone and storyline to the viewer: young people in the capital, families in new residential complexes or business leaders.

Precise reach targeting

We limit impressions to Astana and exclude non-target ages and people who are already customers. The budget goes to people who can actually visit your office or order delivery.

Analytics from view to deal

We connect the TikTok pixel to website events, lead forms and WhatsApp. The report shows how much each inquiry cost and which video brought the person to submit a request.

Examples of our advertising work

We produced ad videos and creatives for social media, set up lead generation campaigns and helped clients organize how they handle inquiries.

All ArtBull projects →

More ArtBull projects

We work with companies in Astana and across Kazakhstan: from websites and branding to advertising that has to pay off, not just collect views.

Instagram

@pandatravel_kz

Instagram SMM promotion

Instagram

@leka_group_

Instagram SMM promotion

Instagram

@ls.concept.kz

Instagram SMM promotion

Instagram

@allergoclinic

Instagram SMM promotion

Instagram

@grafdetailing

Instagram SMM promotion

Instagram

@epicentr_almaty

Instagram SMM promotion

View all projects

How we use TikTok for business in Astana

Videos in the For You feed

Reach and brand awareness We show a short video to people who don't know your company yet. It works well for opening a new location, launching a product or running a seasonal promotion in Astana.

Boosting organic content

Spark Ads for existing videos If a video has already gained engagement on your account, we boost it with ad budget. Comments and follows stay with the brand and build trust.

Instant Forms

Contact details right in the app Users fill out a request without leaving TikTok. The format works for booking a consultation, a test drive, a trial class or an apartment viewing.

Chat with a manager

From the video straight to WhatsApp The button in the ad opens a chat with your manager. The customer asks a question right away, and the salesperson gets a warm contact without extra steps.

Retargeting

Reaching people who showed interest We show separate ads to people who watched the video to the end, visited your profile or website. They no longer need an introductory video, but a review, a work sample or an offer.

Lookalike audiences

Scaling without losing quality We upload your customer database or use pixel events so TikTok can find people in Astana with similar interests and behavior.

🎯 Target audience

🎨 Creatives

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Meta Ads

📣 Quality traffic

🎬 Reels and Stories

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

TikTok advertising packages for businesses in Astana

150,000 /KZT

Test your niche on TikTok

300,000 /KZT

For regular sales

500,000 /KZT

For niche leaders

We are an official Google Ads partner in Kazakhstan

Steps to launch TikTok advertising in Astana

Getting to know your business

We discuss the product, average order value, seasonality and sales geography in Astana. We agree on what counts as a result: a call, a request or a purchase.

Technical setup

We register the ad account, connect the pixel and events, and check that leads from the website and forms are correctly passed to analytics.

Audience map

We describe several customer personas and build a separate ad group for each by age, interests and language.

Videos for each segment

We write scripts with different hooks, film and edit vertical videos. For part of the audience we make a Kazakh-language version.

Spend planning

We split the budget into test and working parts and set limits so the monthly amount isn't spent in a few days at launch.

Review and launch

We check ads against TikTok advertising policies, submit them for moderation and monitor the first impressions and cost per click.

Weekly work with the numbers

We analyze viewer retention, clicks and cost per lead. We turn off videos that don't work and add new ones before the audience gets tired.

Monthly review

We present the month's results: budget, number of inquiries, best videos. We agree on ideas for new videos and changes to the strategy.

Order TikTok advertising in Astana

If you are planning TikTok advertising in Astana, it is important to know from day one how much each inquiry costs and which video brought it. ArtBull launches turnkey TikTok campaigns for companies in the capital: from the video script to the lead report.

Astana is a city with a business rhythm: civil servants, employees of national companies, young families in new residential complexes, university students. Each group has its own content in the feed, so we don't run one video "for everyone" but produce separate videos for each segment.

How TikTok helps companies in the capital

TikTok delivers reach where people spend their free time and helps you quickly test demand for a new product. Cafes and restaurants, fitness clubs, education centers, stores, delivery services, residential complexes and car dealerships promote well through TikTok advertising in Astana. For B2B the platform works as an awareness channel, while retargeting brings in the leads.

Bilingual content and platform rules

The Astana audience speaks Russian and Kazakh, and videos in both languages let you compare the response. Before launch we check videos against TikTok policies: the platform rejects ads with false promises, shocking footage and a number of restricted categories. Filming and editing are handled by our team of mobile videographers.

How we evaluate results

Before launch we set the goal and the acceptable cost per inquiry. In the first weeks we test several videos and audiences, then keep the combinations that bring leads below the planned cost. We build the report around money: how much was spent, how many inquiries came in and how many became customers. This approach to TikTok advertising in Astana helps you decide whether to increase the budget and shows where TikTok advertising in Astana loses people on the way to a purchase.

Why Astana companies choose ArtBull

Experience since 2011. We run advertising for businesses in different cities of Kazakhstan and work under an official contract as ArtBull LLP.

One contractor for the whole setup. A media buyer, designer, mobile videographer and video editor are part of one team of 15+ specialists, so videos and settings are aligned with each other.

You keep access and control. The ad account is registered to your company, and you receive a lead report every week.

TikTok advertising in Astana is more effective combined with Instagram and Facebook ads. Campaign management starts at 150,000 KZT per month, and the ad spend budget is topped up separately. Leave a request and we will prepare a launch plan for your product.

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.