Full-cycle digital agency since 2011
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117/6 Abay Ave, Almaty

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ArtBull - маркетинговое агентство в Алматы
ArtBull - Marketing agency

Yandex Direct in Astana

We set up and manage Yandex Direct targeted at Astana: search, Yandex Advertising Network, retargeting and product campaigns. Plans from 150,000 KZT per month, contract with our LLP.

Настройка Яндекс Директ в Алматы - ArtBull

Yandex Direct for businesses in Astana that brings leads through:

Demand that already exists in the capital

Hundreds of searches a month in Astana are made for "yandex direct" and related services, and a noticeable share of the capital's residents use Yandex alongside Google. We capture these customers before competitors do.

Стратегии, которые приводят клиентов - ArtBull

Precise targeting for Astana

We show ads to Astana residents and those searching for a service with "Astana" or "Nur-Sultan". We separately configure districts, ad schedule and device adjustments so the budget doesn't leak to other regions.

Объявления в Яндекс Директ - ArtBull

Cost per lead control

We connect Yandex Metrica and goals for forms, calls and WhatsApp. Every week we remove expensive queries and network placements and show how much a lead from Astana costs.

Аналитика и оптимизация Яндекс Директ - ArtBull

Projects we have set up ads for

Yandex Direct and Google Ads campaigns for companies in Kazakhstan: services, retail, B2B and online stores.

AbayaAvenue
Sewing patterns
AbayaAvenue

CIS-wide ads and a website, revenue 5,890,000 KZT

Quat Point
EV charging stations
Quat Point

More traffic and leads, revenue 3,200,000 KZT

KidsNext
Kids' clothing
KidsNext

Qualified leads and sales growth, revenue 5,200,000 KZT

Almaty-CarDetaling
Car detailing
Almaty-CarDetaling

Sales and customer growth, revenue 32,300,000 KZT

BLESK
Cleaning
BLESK

PPC ads and a website, revenue 22,800,000 KZT

PharmaMedical
Medical equipment
PharmaMedical

More traffic and leads from PPC ads

Yandex Direct campaigns we run for Astana

Search ads

Customers searching right now Ads for queries with and without "Astana", with prices, address and sitelinks. The hottest traffic for leads.

Yandex Advertising Network ads

Banners on websites and apps We show display ads to Astana residents interested in your topic. Cheap clicks and reach.

Unified performance campaign

Automation on Yandex algorithms We launch a Unified Performance Campaign once statistics accumulate: the system picks placements and bids for your goal.

Retargeting

Bringing website visitors back We retarget people who visited the website without leaving a request and remind them of your offer.

Product campaign

For online stores in Astana We show products with photos and prices in search and the ad network, using a feed from your catalog.

Display and video ads

Brand awareness in the capital Banners and video to launch a new company or product in Astana.

🎯 Target audience

🔎 Keywords

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Yandex Direct

📣 Quality traffic

💡 Ads

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

Yandex Direct plans in Astana

Тарифы: Настройка контекстной рекламы в Алматы - ArtBull

Easy start

150,000 /KZT

For new businesses

Тарифы: Настройка контекстной рекламы в Алматы - ArtBull

Standard

250,000 /KZT

For medium-sized businesses

Тарифы: Настройка контекстной рекламы в Алматы - ArtBull

Premium

450,000 /KZT

To capture the market

We are an official Google Ads partner in Kazakhstan

How we launch Yandex Direct for a company from Astana

Online brief

We have a call and review the product, average order value, Astana districts and past ad experience.

Yandex Metrica and goals

We install the counter and goals for leads, calls and WhatsApp to track the cost per customer.

Astana keywords

We collect city-specific queries via Wordstat and add negative keywords right away.

Ads

We write copy with prices and benefits and add sitelinks, callouts and address.

Strategy and budget

We calculate the daily budget for the required number of leads and choose a bidding strategy.

Launch

We create campaigns targeting Astana, pass moderation and monitor the first impressions.

Optimization

We turn off ineffective queries and placements and adjust bids and copy.

Report

Once a month we show spend, leads and their cost, plus a plan for the next month.

Order Yandex Direct setup in Astana

Yandex Direct in Astana is a fast way to get leads from people who are already searching for your service. In the capital, Yandex's share is noticeably higher than many people think: some clients never open Google at all, so advertising in only one system loses leads. ArtBull has been working with Direct since 2011; we communicate with clients from the capital online and sign an official contract.

The first step is keywords and region: ads are shown only to Astana residents, while junk queries about jobs or free options go into negative keywords. In ad texts we state the price, timing, district and contact details. For online stores we connect product campaigns, and for brand awareness we use YAN and video.

Direct works best together with Google: see contextual advertising in Astana. If your website is not suitable for advertising, we will build a landing page as part of website development in Astana, and for free search traffic we will add SEO promotion.

Why Astana companies trust ArtBull with Direct

1. The account is yours. We register the ad account in the client's company name, and the statistics are always open to you.

2. Clear plans. Three management levels to choose from; you top up the click budget directly in Yandex.

3. Two systems in one pair of hands. When we manage it together with Google Ads, we compare the cost per lead and strengthen the more profitable channel.

4. Reports in leads. The main metric is the cost per inquiry, not the number of clicks.

Message us - we will estimate the budget and the number of leads for the capital free of charge.

Yandex Direct in Astana costs from 150,000 ₸ per month of management. Yandex Direct is best launched together with Google Ads so you do not lose clients who search in only one system. The first weeks go into training the automated bidding strategy; after that, the cost per lead becomes more stable.

Which Yandex Direct campaigns we launch in Astana

  • search for queries with and without "Astana";
  • YAN - banners on websites and in apps;
  • retargeting to website visitors;
  • product campaigns for online stores;
  • display advertising for brand awareness.

Account and reports

A report with spend and leads arrives at the start of every month.

To launch Yandex Direct in Astana, message us - we will calculate the budget.

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.

Бесплатная консультация по маркетингу от ArtBull

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Our clients

Rated 5.0 on 2GIS and Google

Google
5
33 reviews on Google Maps
Отзыв клиента об ArtBull в Google Картах
Отзыв клиента об ArtBull в Google Картах
Отзыв клиента об ArtBull в Google Картах

Estimate the cost in 1 minute

Answer 4 questions and our manager will calculate the cost and timeline for your task.

🎁 Free gifts that save your budget

Download a sample to see the report you get for free.

-31%PDFFree

Free full Google Ads audit

We review your Google advertising: queries, ads, bids, negative keywords and analytics. You get a detailed PDF report with what to fix.

  • Where the budget goes
  • Queries to switch off
  • Structure and analytics errors
  • Optimisation plan
or message on Telegram →

What we fix in the contract

1

Scope and deadlines

Every stage and deadline is set in advance, so you know what you get and when.

2

Price

The price is fixed in the contract, with no hidden extras. Payment by invoice.

3

Your accounts and access

Ad accounts, analytics and other accounts are registered to your company.

4

Ad budget

You pay the budget directly to Google, Yandex or Meta and see every expense in the account.

5

Monthly report

Leads and their cost, what was done and the plan for next month.

6

Documents

Contract with ArtBull LLP and closing documents.

We don't promise "top 1 in a week". We commit to the work and metrics we actually control.

ArtBull client reviews

Rated 5.0 on 2GIS based on 159 ratings. Reviews from clients of our Almaty office (translated from Russian).

★★★★★

We came because our ads brought almost no leads. They set everything up much more competently, inquiries became more targeted, and it finally became clear where the budget goes.

Yerzhan S. · Ads · 2GIS
★★★★★

We have been working with ArtBull for over a year promoting a dental clinic. The team is competent and always in touch. Recommended.

MANTANA · Promotion · 2GIS
★★★★★

We came to ArtBull about website promotion. The team quickly understood what we needed and explained everything clearly. Gradually, leads from search started coming in.

Akzhan · SEO · 2GIS

Questions about Yandex Direct in Astana

How much does Yandex Direct cost in Astana?
Yandex Direct management costs 150,000, 250,000 or 450,000 KZT per month. The ad budget is paid separately, directly to Yandex; we calculate it for the number of leads you need.
Is Yandex Direct worth it if I already run Google Ads?
Yes. A noticeable share of the capital's residents search in Yandex, so Google-only ads miss part of your customers. It's best to run both and move the budget where leads are cheaper.
Can ads be shown only in Astana?
Yes, we target Astana or specific districts and exclude other regions so the budget isn't wasted.
How fast will leads come?
After moderation, ads usually start showing within 1-2 days, and first inquiries often come in the first week.
Who owns the ad account?
You do. You have access to the account and statistics from day one; we work in it as a contractor.
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+7 702 449 70 79