Checklist: 25 website mistakes that cost you leads

Your website is up, but leads are few? The cause is usually typical mistakes that can be found in 10 minutes. Here are 25 mistakes ArtBull comes across when auditing company websites.

Download the checklist in PDF Telegram

Technical setup and indexing

1. The website does not open at a single address. The website is available both with and without www, and over http - search engines see duplicates. You need one main address with redirects.
2. No SSL certificate. The browser marks the website as not secure, and some visitors leave right away.
3. Pages are blocked from indexing. An error in robots.txt or the CMS settings - and the website does not get into Google.
4. No sitemap.xml. New pages get into search more slowly.
5. Broken links and 404 pages. The visitor hits a dead end, and the search engine wastes time on errors.

Speed and mobile version

6. The website takes longer than 3 seconds to load. Every second of loading time reduces the number of leads.
7. Heavy images. Photos of several megabytes each without compression or modern formats like WebP.
8. Inconvenient on a phone. Small text, buttons too close together, blocks running off the screen.
9. Pop-ups cover the screen. On a phone the pop-up is hard to close, and the visitor leaves.
10. Too many scripts and widgets. Chats, counters and animations slow the website down.

SEO and copy

11. One page for all services. Each service needs its own page, otherwise the website does not rank for individual queries.
12. Missing or duplicate title and description. The Google snippet does not answer the query, and nobody clicks on it.
13. No H1 heading or several of them. The search engine does not understand what the page is about.
14. Copy without specifics. Generic phrases instead of prices, timelines, examples and answers to customer questions.
15. No internal linking. Service pages do not link to each other, and the website's link equity is poorly distributed.

Leads and conversion

16. It is unclear what you offer. The first screen has no clear offer: what you do, for whom and why you.
17. No prices or price guidance. The visitor leaves for a competitor whose prices are visible.
18. A complicated lead form. Too many fields and required items - people do not finish the request.
19. No quick ways to get in touch. WhatsApp, Telegram and call buttons need to be in plain sight, especially on a phone.
20. No call to action. Blocks end with nothing - no "calculate the cost" or "get a consultation" button.

Trust

21. No case studies or portfolio. The customer sees only promises without proof.
22. No reviews. You need reviews on independent platforms: 2GIS and Google Maps.
23. No company details or address. A company without an address and BIN inspires less trust.
24. Outdated information. Old prices, last year's promotions, "© 2019" in the footer.
25. Analytics not connected. Without Google Analytics and Yandex Metrica you cannot see lead sources or the points where customers drop off.

Useful reading: website SEO audit, how much a website costs in Almaty, website development.