Full-cycle digital agency since 2011
Office address
117/6 Abay Ave, Almaty
117/6 Abay Ave, Almaty
Real Google data for 17 niches: cost per click, demand and competition. How to calculate your budget and lower the cost per lead.
How much a Google Ads click costs depends on the niche: in some industries a click costs a few cents, in others more than two dollars. We collected real data from Google Keyword Planner for 17 popular niches in Almaty.
| Niche (query + Almaty) | Searches per month | Competition | Top-of-page bid |
|---|---|---|---|
| tow truck | 10K - 100K | High | $0.71 - $2.00 |
| PVC windows | 1K - 10K | High | $1.16 - $2.80 |
| cleaning | 1K - 10K | High | $0.60 - $1.70 |
| lawyer | 1K - 10K | Medium | $0.61 - $1.70 |
| freight transport | 1K - 10K | Medium | $0.57 - $1.76 |
| apartment renovation | 1K - 10K | Medium | $0.53 - $1.18 |
| English courses | 100 - 1K | High | $0.46 - $1.72 |
| car service | 100 - 1K | High | $0.40 - $0.78 |
| fitness club | 100 - 1K | Medium | $0.30 - $0.74 |
| stretch ceilings | 1K - 10K | Medium | $0.26 - $1.49 |
| custom furniture | 1K - 10K | High | $0.26 - $1.00 |
| food delivery | 1K - 10K | High | $0.25 - $1.03 |
| real estate | 100 - 1K | Medium | $0.22 - $2.20 |
| buy an apartment | 1K - 10K | Medium | $0.20 - $0.70 |
| beauty salon | 100 - 1K | Low | $0.16 - $0.43 |
| tours from Almaty | 100 - 1K | Medium | $0.11 - $0.64 |
| driving school | 1K - 10K | Medium | $0.08 - $0.16 |
Top-of-page bid is the range advertisers paid to show their ad above the search results. The lower end is what is usually enough to get to the top at quiet times, the upper end is what advertisers pay in the most competitive part of the auction.
The actual cost per click in your campaign may be lower or higher: Google takes into account the quality of the ad, the website and the precision of the setup. A well-configured campaign pays less than competitors for the same positions.
Searches per month is the approximate demand for the main query of the niche. There are always dozens of related, more specific queries around it, so total demand is higher.
A simple formula: budget = number of clicks × cost per click. The number of clicks depends on how many leads you want and what share of website visitors submit a request (conversion rate).
That is why the cost per lead depends not only on the ads but also on the website. A slow website without a clear offer and form wastes even cheap clicks.
See also: Google advertising in Almaty, Yandex Direct and the article Google Ads or Yandex Direct.
Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.
First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.
We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.
Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.
A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.
⚡ Speed
🎨 Design
🛠 Support
🚀 Promotion
🎯 Results
📱 SMM
🔒 Reliability
💡 Creativity
🤖 Automation
🔍 SEO
💻 Development
📊 Conversion
📈 Growth
🤝 Partnership
Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.
