ArtBull - Marketing agency

Google Ads or Yandex Direct: which to choose for a business in Kazakhstan

We compare two ad platforms: where there are more customers, what a launch costs and when to use both.

PPC advertising is the fastest way to get leads online: ads are seen by people searching for your service right now. Two platforms operate in Kazakhstan - Google Ads and Yandex Direct. Let's look at which to choose and when you need both.

In short: what to choose

Start with Google Ads. In Kazakhstan, most searches go through Google, so there are more potential customers there. Add Yandex Direct as a second channel to reach more of your audience and reduce dependence on one platform.

Google Ads vs Yandex Direct

Criterion	Google Ads	Yandex Direct
Search share in Kazakhstan	main	smaller but noticeable
Formats	search, banners, YouTube, Performance Max, shopping	search, Yandex Advertising Network, banners, product campaigns
Competition	higher in popular niches	often lower
Analytics	Google Analytics, conversions	Yandex Metrica, goals
Management at ArtBull	150,000 / 250,000 / 450,000 KZT + $1600 ad credit	150,000 / 250,000 / 450,000 KZT

When to choose Google Ads

you need leads in Almaty and across Kazakhstan as fast as possible;
you have videos for YouTube ads;
you run an online store - shopping campaigns with photos and prices will work;
you need retargeting to people who have already visited the website.

Learn more on the Google Ads in Almaty page. ArtBull gives new clients $1600 for Google Ads advertising.

When to add Yandex Direct

Google is already working and you need an extra flow of leads;
your audience actively uses Yandex services;
the cost per click in your niche is high in Google - it may be lower in Direct;
you need ads in the Yandex Advertising Network on topical websites.

Learn more - Yandex Direct setup in Almaty.

How much PPC advertising costs

The cost has two parts:

Ad budget - you pay Google or Yandex directly for clicks. Its size depends on the niche, competition and the number of leads you need.
Ad management - specialists' work: keyword research, campaign setup, copy, analytics, daily optimization. At ArtBull, plans are 150,000, 250,000 and 450,000 KZT per month.

Tip: don't send ads to the website's home page. A dedicated service page or a landing page usually gives cheaper leads.

Common launch mistakes

No negative keywords - ads show for irrelevant queries and waste the budget.
Conversions not set up - it's unclear which ads bring leads.
One campaign for everything - different services need separate campaigns, otherwise bids are hard to manage.
Ads without optimization - in the first 2-4 weeks campaigns need daily fine-tuning.

Conclusion

For most companies in Kazakhstan the optimal approach is to start with Google Ads, add Yandex Direct after 1-2 months and shift the budget to the channel where leads are cheaper. If you don't want to handle it yourself, order PPC setup from ArtBull - we will do a free review and calculate a lead forecast.

Why businesses grow with us instead of just getting another website

Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.

We don't build websites just for show

First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.

We don't leave marketing for later

We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.

Fewer contractors, fewer headaches

Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.

We think about customers, not traffic

A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.

⚡ Speed

🎨 Design

🛠 Support

🚀 Promotion

🎯 Results

📱 SMM

🔒 Reliability

💡 Creativity

🤖 Automation

🔍 SEO

💻 Development

📊 Conversion

📈 Growth

🤝 Partnership

Let's discuss your project

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In short: answers to questions

Which is better for Kazakhstan: Google Ads or Yandex Direct?

In Kazakhstan, most search traffic is on Google, so it is better to start with Google Ads and add Yandex Direct for extra reach.

How much does PPC management cost?

At ArtBull, Google Ads and Yandex Direct management plans are 150,000, 250,000 and 450,000 KZT per month. The ad budget is paid separately.

Can both platforms run at the same time?

Yes, this is a common setup: two platforms bring more leads, and the budget shifts to the channel where leads are cheaper.