What's the difference between remarketing and retargeting?

Essentially they are the same thing: showing ads to people who have already visited the website or interacted with the company. Google calls the tool remarketing, while Yandex and social networks more often say retargeting.

How much does remarketing cost in Almaty?

Management costs 150,000, 250,000 or 450,000 KZT per month depending on the number of channels and segments. The impressions budget is paid separately in the ad platforms, and new clients get $1600 for Google ads as a gift.

How many visitors are needed to launch?

To serve ads, audience lists must reach the minimum size set by the ad platform. If traffic is still low, we launch search ads first and add remarketing once the audiences fill up.

Won't the ads annoy customers?

We limit ad frequency and audience membership duration and exclude those who have already left a request. We rotate ads so people don't keep seeing the same thing.

Can we show people the products they viewed?

Yes, for online stores we set up dynamic remarketing based on the product feed. People see the same products with photos and prices as on the website.

ArtBull - Marketing agency

🎁 Get $1600 in Google Ads credit

Remarketing and retargeting in Almaty

We bring back website visitors who left without submitting a request: Google Ads, Yandex Direct, Instagram and Facebook. Management from 150,000 KZT per month + $1600 Google ad credit.

Google Partnercertificate →

★ 5.02GIS and Google

15 yearsin business since 2011

Remarketing brings customers to a request through:

Behavior-based segments

We divide visitors into groups: viewed prices, added a product to the cart, started filling out a form, read about a specific service. Each group sees its own offer.

Reminders with a reason to return

The ads address the customer's doubts: price, timelines, guarantees, reviews. Someone who has already bought gets an offer of related services, not a repeat of the old ad.

Reasonable ad frequency

We cap the number of impressions and the audience membership duration and exclude people who have already submitted a request. The ads don't become annoying and don't waste the budget.

Projects we have set up ads for

We build remarketing on your website's own data: which pages people view, where they leave and what stops them from submitting a request.

Sewing patterns

AbayaAvenue

CIS-wide ads and a website, revenue 5,890,000 KZT

EV charging stations

Quat Point

More traffic and leads, revenue 3,200,000 KZT

Kids' clothing

KidsNext

Qualified leads and sales growth, revenue 5,200,000 KZT

Car detailing

Almaty-CarDetaling

Sales and customer growth, revenue 32,300,000 KZT

Cleaning

BLESK

PPC ads and a website, revenue 22,800,000 KZT

Medical equipment

PharmaMedical

More traffic and leads from PPC ads

View all projects

Where remarketing and retargeting work

Google Search remarketing

We raise bids and show separate ads to people who have already visited the website and are searching for your service on Google again.

Google Display Network banners

We reach website visitors with banners on millions of websites and in Google partner apps.

Dynamic remarketing

An online store shows the person the exact products they viewed, with photos and the current price from the feed.

YouTube video remarketing

A video with a review, case study or promotion for people who visited the website or watched your videos on the channel.

Yandex Direct retargeting

Impressions in the Yandex Advertising Network based on Yandex Metrica goals: visitors, abandoned forms, key page views.

Instagram and Facebook retargeting

Through the Meta Pixel we bring back website visitors and people who interacted with your account, in the feed and Stories.

🎯 Target audience

🔎 Keywords

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Google Ads

📣 Quality traffic

💡 Ads

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

Remarketing and retargeting plans

150,000 /KZT

To bring visitors back for the first time

250,000 /KZT

To increase website conversion

450,000 /KZT

For all channels at once

ArtBull is an official Google Ads partner in Kazakhstan

How we set up remarketing

Funnel audit

We look at where visitors come from, which pages they leave on and how many of them submit a request. We decide whom to bring back and with what.

Tag and pixel installation

We install Google Tag Manager, the Google tag, Yandex Metrica and the Meta Pixel. We set up events: service page view, cart, form submission, call.

Audience list creation

We build lists by pages, time on site and actions. We set the membership duration: from a few days for hot prospects to several months for long purchase cycles.

Ads for each segment

We write copy and prepare banners with a separate offer for each group: a reminder, a review, a bonus, an answer to an objection.

Budget and frequency

We split the budget across platforms and set a frequency cap so the ads remind people about you without becoming annoying.

Launch in Google, Yandex and Meta

We launch campaigns in the selected systems, pass moderation and check that audiences are filling up and impressions are running.

Segment optimization

We compare the cost per lead for each list, turn off empty segments and placements and scale the best-converting ones.

Reporting

Once a month we show how many leads remarketing brought and what they cost, and suggest what to improve on the website.

Order remarketing and retargeting in Almaty

Remarketing and retargeting in Almaty bring back visitors who viewed your website but did not leave a request. Few people buy on their first visit: they compare prices, consult their family and put off the decision until payday. We reach them with a reminder in Google, Yandex, Instagram and Facebook when they are choosing again.

In Almaty's retail, healthcare, renovation and service sectors, dozens of companies compete for every buyer, and a click from search is not cheap. Reconnecting with people who have already visited keeps you from losing paid traffic. The difference in terms depends on the platform: Google calls the mechanism remarketing, while Yandex and social networks usually call it retargeting, but the principle is the same.

Sample scenarios: an online store reminds shoppers about an abandoned cart, a clinic shows a patient review to those who opened a procedure page, a training center invites readers of a course description to a trial class. Each segment needs its own reason to come back, so we build remarketing and retargeting in Almaty as a chain of messages for different stages of the decision, not as a single banner.

Remarketing scope of work

installing the Google tag, Yandex Metrica and the Meta pixel;
segments by viewed pages, cart, forms and visit depth;
separate ads and creatives for each segment;
excluding people who have already become customers;
a frequency cap and weekly optimization.

Without accurate analytics, retargeting works blind, so we check the tracking first. How we set up goals is described in the web analytics section.

Remarketing and retargeting prices in Almaty

Management starts at 150,000 ₸ per month, with plans at 250,000 ₸ and 450,000 ₸. New clients get $1600 from us for Google impressions. You pay the ad budget directly to the platforms, and we register the accounts in your company's name. Retargeting ads are cheaper than cold ads: the audience already knows the brand.

Why businesses trust ArtBull with remarketing

We have been running advertising projects since 2011, our team has more than 15 people, and the agency is an official Google Ads Partner. We sign the contract as ArtBull LLP, and our office is in Almaty at 117/6 Abay Ave. Every month we send a report: how many visitors came back and how many leads the retargeting ads brought. If your campaigns are already running, we will check your audience lists for free.

Message us, and we will estimate how many inquiries remarketing can bring back for your website in Almaty.

Official Google Ads Partner

We work to Google standards, as confirmed by our Google Partner status. New clients get $1600 in Google ad credit.

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Let's discuss your project

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