For companies in the oil and gas region, Google advertising in Atyrau is a way to reach customers who look for a contractor or supplier through search. ArtBull runs such campaigns end to end: we select industry keywords, write the ads and connect advertising with analytics. Management starts at 150,000 ₸ per month, and the agency gives new clients $1600 toward their ad budget.
Features of the Atyrau market
Around the oil and gas projects, the city has developed a dense services market: equipment servicing, industrial safety, special equipment rental, transportation, catering and staff accommodation. A purchase decision here goes through several approvals, and the customer comes back to search more than once. Retail, clinics and educational centers, on the other hand, get quick calls from residents of the Atyrau Region.
How we build campaigns
- we split keywords into industry B2B and consumer ones;
- for each group we prepare its own ad and landing page;
- we connect remarketing to remind people about you during a long sales cycle;
- we record calls, forms and WhatsApp conversations in analytics;
- once a week we remove keywords with a high cost per lead.
Costs
The agency's services come in one of three monthly plans: 150,000 ₸ for the basic one, 250,000 ₸ for the advanced one and 450,000 ₸ for the maximum one. Separately, the company tops up its Google ad account, which is registered in its name. In competitive industry niches a click can be expensive: here Google advertising in Atyrau requires precise keywords and a strict negative keyword list. It is worth building a separate landing page for the ads, and a second source of leads is provided by Yandex Direct in Atyrau.
Formats for your goal
Search catches existing demand. Banners and YouTube build brand awareness among specialists and residents. Google Shopping suits online stores, and Performance Max helps when you need to reach all Google services with a single campaign. We choose the combination of formats by cost per lead: Google advertising in Atyrau must bring customers at an acceptable price.
Languages and geography of impressions
We divide the Atyrau audience by language: we prepare ads in Kazakh and Russian. For industry keywords we expand the geo-targeting to the whole region, because some customers work at sites outside the city. As a result, Google advertising in Atyrau finds both the local resident and the buyer at a contracting company, while for retail Google advertising in Atyrau stays within the city limits.
Why choose ArtBull
The agency was founded in 2011, has received Google Ads partner status in Kazakhstan and works under a contract with an LLP. We run Atyrau projects remotely: video calls, WhatsApp, Telegram, 24/7 access to the account. Is Google advertising in Atyrau already running for you? We will do a free audit and show the weak spots.
Leave a request and we will calculate the budget for your industry.