117/6 Abay Ave, Almaty
We set up Google Analytics 4, Yandex Metrica, goals and call tracking and connect your ads to the CRM. You see which channel brings leads and sales, not just clicks, and stop paying for ads blindly.
We set up goals for forms, calls, WhatsApp clicks and purchases. Every inquiry is recorded in Google Analytics 4 and Yandex Metrica with its source.
We pass UTM tags and lead data to the CRM to see the path from click to payment. This makes it clear which campaign pays off and which one only spends the budget.
We build a dashboard with key figures: spend, leads, cost per lead and sales by channel. The manager sees the picture in a minute, without exports from five ad accounts.
ArtBull client projects: websites and online stores we have built and promote.


Multi-page website with a cost calculator quiz
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Multi-page website for a broiler meat producer
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Multi-page website for a construction design firm
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Cleaning company website and Google Ads campaigns
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Online store for manhole covers, storm drains and precast concrete
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Online store for a metal container manufacturer
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Car battery online store with a battery finder
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Dietary supplement store with an easy-to-use catalog
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Sewing pattern store with online checkout
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CIS-wide ads and a website, revenue 5,890,000 KZT

More traffic and leads, revenue 3,200,000 KZT

Qualified leads and sales growth, revenue 5,200,000 KZT

Sales and customer growth, revenue 32,300,000 KZT

PPC ads and a website, revenue 22,800,000 KZT

More traffic and leads from PPC ads

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion

Instagram SMM promotion
We check which counters are installed, whether goals work, and whether there are duplicates or data loss.
We agree on which actions count as a lead and a sale and describe them for each channel.
We install GA4 and Metrica via Google Tag Manager and set up goals, e-commerce and call tracking.
We connect analytics to ad accounts and the CRM and send conversions back to the ad platforms.
We build a report on leads and channels, test every event and hand over instructions.

Counters and goals to see leads by source

The full chain from ad click to sale

Several websites, offline sales or your own accounting system? Describe how your sales work, and we will propose an analytics setup for your task.
Because we look at digital from a business perspective: how many customers it brings, how easy it is to take the next step and what happens to the lead in the end.
First we figure out what it should do for the business A website is more than a pretty storefront. We plan the structure, offer and customer journey so visitors understand what you offer, why they should trust you and what to do next.
We think about where your customers will come from right away SEO, ads, SMM and the website should work as one system. So we plan promotion during development instead of bolting marketing onto a finished website.
Website, ads, SEO and SMM in one team You don't have to explain to one contractor why another got something wrong. We see the whole project and connect design, development and promotion into a single digital system.
A visitor should take the next step Nice numbers in a report don't sell anything on their own. So we look deeper: how clear the offer is, where people drop off, what stops them from leaving a request and how to turn interest into an inquiry.
⚡ Speed
🎨 Design
🛠 Support
🚀 Promotion
🎯 Results
📱 SMM
🔒 Reliability
💡 Creativity
🤖 Automation
🔍 SEO
💻 Development
📊 Conversion
📈 Growth
🤝 Partnership
Web analytics setup in Almaty is needed by businesses that pay for ads and want to know which channel brings customers. A typical situation: the ad accounts show plenty of clicks, managers complain about a shortage of leads, and the numbers in Metrica and the CRM don't match. Without correct counters, the argument is settled by gut feeling.
ArtBull starts with an audit: which codes are installed on the website, whether goals fire, whether visits are double-counted, and whether ad links are tagged correctly. Then we build an event map: what counts as a lead, where the customer calls, writes on WhatsApp or places an order. After that we install Google Analytics 4 and Yandex Metrica via Google Tag Manager and set up goals.
The next level is end-to-end analytics. Call tracking ties calls to their source, lead data goes to the CRM and is matched with spend from the ad accounts. The result: cost per lead and per sale for every channel - search, PPC advertising, paid social, social media.
Why do companies choose ArtBull for analytics setup? Since 2011 we have been running ads and website promotion and work every day with the data we set up. The team has 15+ specialists, an official contract with our LLP, and an office at 117/6 Abay Ave in Almaty.
Launching ads in several channels, moving to a new website, connecting a CRM, a rising cost per lead. Correct conversions are also needed by Google Ads and Direct automated bidding strategies: they learn from real leads. For online stores we set up e-commerce tracking: reports show which products are bought and which channels orders come from. After the web analytics setup we hand over access and show where to look at key metrics.
The price of web analytics setup in Almaty depends on the number of websites, channels and integrations, so we calculate it after the audit. Message us on WhatsApp - we will check your current counters.
Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.