How much does Yandex Direct setup cost?

Yandex Direct management starts from 150,000 KZT per month. Packages: 150,000, 250,000 and 450,000 KZT.

Does Yandex Direct work in Kazakhstan?

Yes, ads are shown in Yandex search and the Yandex Advertising Network to users in Kazakhstan.

Which is better: Google Ads or Yandex Direct?

In Kazakhstan, most search traffic is on Google, so we start with Google Ads and add Direct for extra reach.

How fast will leads come?

Usually within 1-3 days after ads pass moderation. Then we optimize the cost per lead.

Do I need Yandex Metrica?

Yes, we connect Metrica and goals to see which ads bring leads.

ArtBull - Marketing agency

Yandex Direct in Almaty

Turnkey Yandex search and display ads: from keywords to leads at a clear price.

We launch Yandex Direct campaigns that bring customers through:

Strategy and the right keywords

We study the business and competitors, collect keywords and negative keywords and split them into groups. Ads are shown only to those who are really looking for your product or service.

Ads that stand out in search

We write headlines and copy for each keyword group and add sitelinks, callouts, prices and images so the ad takes up more space and gets more clicks.

Analytics and continuous optimization

We set up Yandex Metrica and goals and track leads and cost per customer. We remove placements and queries that waste budget and strengthen what brings sales.

Our PPC projects

Every campaign was built for specific business goals: attract target customers, increase leads, reduce cost per inquiry and use the ad budget more efficiently.

Sewing patterns

AbayaAvenue

CIS-wide ads and a website, revenue 5,890,000 KZT

EV charging stations

Quat Point

More traffic and leads, revenue 3,200,000 KZT

Kids' clothing

KidsNext

Qualified leads and sales growth, revenue 5,200,000 KZT

Car detailing

Almaty-CarDetaling

Sales and customer growth, revenue 32,300,000 KZT

Cleaning

BLESK

PPC ads and a website, revenue 22,800,000 KZT

Medical equipment

PharmaMedical

More traffic and leads from PPC ads

View all projects

Yandex ads we run

Search ads

Ads in Yandex search results The ads are seen by people searching for your product or service right now. The "hottest" traffic with a high chance of a lead.

Yandex Advertising Network ads

Banners on websites and in apps We show display ads on Yandex Advertising Network websites. Great for reach, awareness and finding new customers.

Unified performance campaign

Automation powered by Yandex algorithms We launch a unified performance campaign that distributes the budget between search and the ad network itself and optimizes for leads and sales.

Retargeting

Bringing website visitors back We follow up with ads to those who visited the website but didn't leave a request and remind them of your offer at the right moment.

Product campaign

For online stores We show products with photos and prices right in search and across the network. Yandex builds the ads from your catalog automatically.

Display and video ads

Reach and brand awareness Banners and videos for a product launch or market entry, when it is important that as many people as possible learn about you.

🎯 Target audience

🔎 Keywords

📈 Analytics

💰 Ad budget

🚀 Promotion

📊 Conversion

⚡ Yandex Direct

📣 Quality traffic

💡 Ads

📉 Cost per lead

🧲 Leads

📍 Precise targeting

📈 Sales growth

🎯 Results

Yandex Direct plans for your budget

150,000 /KZT

For new businesses

250,000 /KZT

For medium-sized businesses

450,000 /KZT

To capture the market

We are an official Google Ads partner in Kazakhstan

Yandex Direct setup stages

Project preparation

We fill out a brief and study the business, competitors and audience. We get access to Yandex Direct and Metrica.

Yandex Metrica setup

We install the tracking code, set up goals for leads, calls and chats, and add UTM tags.

Keyword research

We collect keywords via Wordstat, clean out junk, build a negative keyword list and group the queries.

Ads and creatives

We write ad copy, prepare images for the ad network and add sitelinks, callouts and a business card.

Budget and strategy setup

We choose a bidding strategy and distribute daily and weekly budgets so the ads run steadily without overspending.

Launch and moderation

We create campaigns for the right region and schedule, pass Yandex moderation and monitor the first impressions.

Analysis and optimization

We turn off inefficient queries and ad network placements and adjust bids and copy to reduce cost per lead.

Monthly reports and recommendations

We show spend, leads and their cost, draw conclusions and give recommendations for the website and the next month.

Order Yandex Direct setup in Almaty

Need Yandex Direct setup in Almaty? ArtBull launches search campaigns and Yandex Advertising Network (YAN) placements for companies in Almaty and other cities of Kazakhstan: from keyword research to daily optimization and reporting.

Yandex Direct brings leads from people who are already searching for your product or service. Our job is to make sure every click costs a reasonable amount and leads to an inquiry, while the budget is not wasted on irrelevant queries and random placements.

Your ArtBull specialist stays in touch with you on WhatsApp, gives you access to the ad account and shows you the numbers: how much was spent, how many leads came in and what each client cost.

What Yandex Direct is and who it suits

Yandex Direct is Yandex's advertising system. Ads are shown in search results for users' queries and on websites of the Yandex Advertising Network (YAN). You pay for clicks, not impressions, and can precisely set the region, ad schedule and audience.

Direct works well for services with "hot" demand: renovation and construction, medicine and dentistry, legal and accounting services, delivery, education, online stores and B2B. Running it in parallel with Google Ads gives maximum reach.

How we set up Yandex Direct

1. We build the keyword list. We select key queries in Wordstat, clean out the junk and immediately compile negative keywords so you do not pay for irrelevant clicks.

2. We write ads for each group. The headline repeats the query, the text answers the client's main question, and sitelinks and extensions take up more space in the results.

3. We set up Metrica and goals. We see which queries and placements bring leads, calls and chats, and which only burn the budget.

4. We optimize regularly. We switch off ineffective YAN placements, adjust bids and strategies and test new ads.

Why clients trust ArtBull with Yandex Direct

Search advertising from one team. One specialist manages both Direct and Google Ads, compares the cost per inquiry and moves money to the more profitable channel.

Transparency. The account is open to you around the clock, and once a month you receive a report with spend, the number of inquiries, the cost of each one and tasks for the next period.

Connection with your website. If leads are being lost on the website, we see it in Metrica and suggest what to fix on the landing page.

Leave a request - we will hold a free consultation and propose a Yandex Direct launch plan for your business in Almaty.

Yandex Direct setup in Almaty at ArtBull costs 150,000, 250,000 or 450,000 ₸ per month depending on campaign volume; the click budget is paid separately. Work starts with collecting keywords and stop words, so your ads are seen only by potential buyers. If you have already run Yandex Direct in Almaty yourself, we will audit your campaigns for free and show where the budget is being lost.

Let's discuss your project

Tell us what you want to launch, change or improve. We will understand the task, suggest a solution and help you go from idea to a finished digital project.